Ohana Health Plan
Role: Creative Director and Photographer
Overview: Ohana Health Plan is a company specializing in managed care services for government-sponsored healthcare programs, including Medicaid and Medicare. I've had the opportunity to assist in designing their advertisements, creating impactful large format signage, and producing compelling photography tailored for this purpose.
Advertisements
Ohana Health Plan embraces cultural diversity, allowing us the flexibility to diverge from Wellcare's brand guidelines. I approach each piece of artwork with the deliberate intention that it will resonate with our diverse audience, whether in print, digital format, or when showcased at various events of a similar nature.
Stock Library
Locating suitable stock images specific to Hawaii can be quite challenging due to the rich diversity of our culture. Internet resources often fall short in capturing the essence we seek to convey to our unique demographic. In preparation for the Medicare season, I collaborated with Ohana Health Plan to curate a distinct image library, ensuring we had a ready supply of authentic visuals for use throughout the year.
Hawaii Pacific Health
Role: Graphic Designer
Overview: Hawaii Pacific Health is a non-profit healthcare network encompassing hospitals, clinics, physicians, and care providers, serving the diverse region of Hawaii and the Pacific. In close collaboration with the Director of Annual Giving, I take part in producing and managing mailers with the aim of inspiring donations for our hospitals. Additionally, I design campaign materials for their fundraising events.
Children’s Network Champion Campaign
Annually, Hawaii Pacific Health collaborates with the Children's Miracle Network to spotlight the success story of one of their patients through a dedicated campaign. My role involves designing a range of materials, encompassing product design, posters, mailers, banners, and flyers, to support and promote this inspiring initiative.
Direct Mailers
Every hospital within our network has its distinct color and theme, which I ensure to preserve while aligning them under the overarching Hawaii Pacific Health brand. Collaborating closely with my client, I delve into the target audience for each project, crafting designs that are not only distinctive but also visually compelling, aimed at capturing the attention of our intended viewers.
Kapiolani Radiothon Report
The Kapiolani Radiothon is an annual radio event hosted at Kapiolani Hospital, in collaboration with radio station KSSK, dedicated to raising donations for the children's hospital. Following the event, we compile an annual report for our generous sponsors, providing them with an insightful overview of the event's success. It's my role to design and breathe life into this report.
Event Collateral
Hawaii Pacific Health hosts a diverse array of events, each with its unique purpose, be it celebrating the achievements of doctors or sharing inspiring patient stories. I play a key role in crafting and conceptualizing themes for my client. Once a theme is chosen, I bring it to life. Here, I'm pleased to share a few samples of my work.
Hawaii State Department of Health
Be Fast Campaign
Role: Graphic Designer
Overview: The BE FAST campaign focused on raising awareness about the early signs of stroke and the importance of prompt medical intervention. My role involved designing a comprehensive suite of digital and print collateral that effectively communicated the critical messaging of stroke awareness. Through visually compelling materials, the campaign successfully educated the public on how to recognize stroke symptoms quickly and take immediate action.
Fight Big Tobacco Campaign
Role: Graphic Designer
Overview: The state-led initiative against Big Tobacco aimed to educate the public on the dangers of tobacco use and the manipulative tactics employed by tobacco companies. In my role, I was responsible for creating impactful digital and print collateral that resonated with diverse audiences. The materials I designed played a crucial part in amplifying the campaign’s message, empowering communities to take a stand against tobacco use and advocate for stronger regulations.
COVID Materials
Role: Graphic Designer
Overview: The Hawaii State Department of Health is dedicated to safeguarding and enhancing the health and environment for all residents of Hawaii. In my role with this client, I was tasked with creating collateral materials that effectively conveyed updated guidelines during the challenging COVID-19 pandemic.
Senior Medicare Patrol of Hawaii
Role: Graphic Designer
Overview: The Senior Medicare Patrol program plays a crucial role in educating and protecting seniors from fraudulent schemes. As part of this initiative, I had the opportunity to create and design an informative booklet that serves as a valuable guide in navigating these potential threats. Additionally, I played an integral role in the extensive development of their collateral materials, which encompass brochures and flyers.
AlohaCare
Role: Marketing Manager, Art Director and Videographer
Overview: AlohaCare is committed to delivering top-notch healthcare services to Hawaii's medically underserved communities, working in close partnership with local Community Health Centers. During my seven-year tenure at AlohaCare, I had the privilege of advancing my career in creative design.
Advertisements
I played a significant role in shaping the appearance and messaging of our marketing department, building everything from the ground up. Our primary focus revolved around Medicaid (QUEST) and Medicare, and we diligently adhered to stringent State and Federal Guidelines. While these guidelines posed creative challenges, they also fostered resourcefulness and innovation in our approach.
Company Apparel
As part of our effort to boost workplace morale, I took on the responsibility of designing shirts that served a dual purpose – promoting our brand and fostering a sense of unity among our employees. Additionally, we introduced these shirts to our logo store, where interested family members could also purchase them.
Commercials
Our Chief Marketing Officer challenged us with the task of shooting and producing our own commercials, which was a significant endeavor considering the tight deadline. This ambitious project was handled entirely by my team, encompassing tasks such as scriptwriting, storyboarding, conducting focus groups, managing voiceovers, scheduling talent, shooting, and handling post-production editing.